The book’s mantra, make every word tell, is still on. The Sense of Style: The Thinking Persons Guide to Writing in the 21st Century Paperback 22 september 2015 Praise for The Sense of Style Over de auteur. Los Angeles Times The only style manual to ever appear on a bestseller list now refreshed by one of our most beloved illustrators Every English writer knows Strunk and White’s The Elements of Style. Eye-opening, mind-expanding and cheerful, The Sense of Style shows that good style is part of what it means to be human. Kalman has taken ‘the little book’ and made it even more elegant and uplifting. This thinking person's guide to good writing shows why style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader's trust and, not least, in adding beauty to the world. Drawing on the latest research in linguistics and cognitive science, Steven Pinker replaces the recycled dogma of previous style guides with reason and evidence. A guide for the new millennium, writes Steven Pinker, has to be different. Confusing changes in the world with moral decline, every generation believes the kids today are degrading society and taking language with it. They fail to deal with an inescapable fact about language: it changes over time, adapted by millions of writers and speakers to their needs.

But most style guides fail to prepare people for the challenges of writing in the 21st century, portraying it as a minefield of grievous errors rather than a form of pleasurable mastery. More than ever before, the currency of our social and cultural lives is the written word, from Twitter and texting to blogs, e-readers and old-fashioned books.

Steven Pinker, the bestselling author of The Language Instinct, deploys his gift for explaining big ideas in The Sense of Style - an entertaining writing guide for the 21st century What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style.

The sense of style book